Public Interest In & Advertising Of Lap Band Increasing

[CalKev]

Hello Bandsters!

I was listening to Movin 93.9 radio out of Los Angeles this morning. Rick Dees is the host and he was talking about the Lap Band and how his niece wanted one. He also has a new sponsor that is a clinic in LA doing the procedure. I grabbed the phone because well its my favorite subject. He interviewed me on the air concerning the procedure and I did mention Dr. Ortiz. The catch is we were on delay and the Dr. Ortiz comment got cut probably in deference to his sponsor. The rest of the segment which seemed like 60 seconds was aired within about 2 minutes afterwards. I remember when no one had heard of the Lap Band and now DJ's are talking it up. Advertising competition has become fierce now that these specialty practices are popping up throughout the country. Very interesting trend to watch.

[katjab]

Hello Bandsters!

I was listening to Movin 93.9 radio out of Los Angeles this morning. Rick Dees is the host and he was talking about the Lap Band and how his niece wanted one. He also has a new sponsor that is a clinic in LA doing the procedure. I grabbed the phone because well its my favorite subject. He interviewed me on the air concerning the procedure and I did mention Dr. Ortiz. The catch is we were on delay and the Dr. Ortiz comment got cut probably in deference to his sponsor. The rest of the segment which seemed like 60 seconds was aired within about 2 minutes afterwards. I remember when no one had heard of the Lap Band and now DJ's are talking it up. Advertising competition has become fierce now that these specialty practices are popping up throughout the country. Very interesting trend to watch.

I think a lot of it has to do with being more socially acceptable and insurance coverage. I see commercials during the news from the netwoks at prime time.

People tell me 'I saw the commerical for the Lap Band' and they understand it more now.

[CalKev]

I think a lot of it has to do with being more socially acceptable and insurance coverage. I see commercials during the news from the netwoks at prime time.

People tell me 'I saw the commerical for the Lap Band' and they understand it more now.

Katjab, Thanks for your response!

I think you have a valid point about the growing public consciousness and acceptance of the LB as a safe tool for healthier living. Rick Dees (radio Host) asked me to describe the procedure, was it reversible, would I reverse it, was there lots of pain, and how fast recovery was. He was also convinced that "controlling eating habits" was the main benefit. We also discussed that genetics has a significant role in ones reason for being obese. My hope it is not a "fad" and innovators continue to develop this tool for living.